SpotGenie will be rolling out this automated material instructions option to existing clients over the next few weeks. WO Automation for Radio allows you to: WO AUTOMATION FOR RADIO IS THE RIGHT CHOICE. We’re excited to add this new integration with SpotGenie’s Blaze agency system.” WO Automation for Radio supports all operating models live-assist, fully automated, and everything in between making it easy for broadcasters of any size to deliver compelling news, sports, and music programming, even while taking operations fully remote. Staff can modify programming instantly and on-air talent can control the station during radio remote broadcasts or sporting events, eliminating the need for a board operator.
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Will Offeman, WideOrbit Chief Product Officer, said, “A significant step forward in automation for what was previously a highly manual process, WideOrbit’s Electronic Material Instructions module is designed to help our broadcast TV and radio customers maximize revenue, reduce costs, and improve efficiency. WideOrbit AFR Mobile is a native iOS app that allows users to control WO Automation for Radio from anywhere, allowing for immediate action based on programming’s ever-changing needs. With WideOrbit being the most widely used platform by television and radio traffic departments, this is a game changer for SpotGenie clients.” For advanced TV to actually fulfil its promise in a big way, it was imperative that the traffic process be sped up to match the pace of programmatic buying platforms. This integration of systems with WideOrbit is the final significant step towards modernising television traffic workflow processes. We added our attribution analytics platform, ‘Performance’, in 2018 and our automation-assisted traffic generation system, ‘Blaze’, in 2020. We started this process in 2016 by introducing our traffic validation feature, ‘Cross-Check’. SAN FRANCISCO, Ma/PRNewswire/ - WideOrbit is thrilled to announce the launch of WO.
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Wayne Dykes, CEO of SpotGenie, commented: “As the final piece of our five-year plan to improve the linear television traffic workflow chain, we are very proud to be partnering with WideOrbit. WideOrbit's best-in-class radio automation software improves support for remote station operations.
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